How to Lose a Sale and Gain a Customer (for life)

Are we serving our customers or just selling to them?

Everything’s bigger in Texas, and that includes the heat and the mosquitoes. With the recent rains we’ve received over the last 6 months, mosquitoes have set their sights on any who venture outdoors. As we prepare to wage war against these pesky pests, we recently contacted our pest control company to see how they could help. Lawn

My wife called our pest control company and talked to the sales rep. She asked about the mosquito treatment we’d recently seen advertised. The sales rep had a hot lead and could have sold us on any package he wanted. He could have zinged us with the Zika virus or warned us about West Nile. Instead, he asked us questions, told us the truth, and didn’t sell us a thing.

He asked questions about our house and location, and he realized that an additional service was not a good fit. The truth is that they could sell us an something extra, but it would not do help any more than what we were already doing.

The sales rep could have easily sold us a service and made a commission. However, by telling us that we might not benefit from what they provide, he gained our trust, and more importantly our loyalty and referrals. We were happy with their service before, but by telling us the truth and NOT selling us a product, they created a customer for life and one who will refer others.

How many of us would walk away from a sell or a deal because we value our customers and seek to serve them? If we add value, serve our customers, and seek to solve their problems, we may not always make the initial sale. But if our goal is long-term success and relationships, the sell we turn down today may lead to the customer that sticks with you for life.

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Author: Patrick Fariss

Running every day since February 15th, 2013. @PatrickFariss

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